Search engine optimization (SEO) is an effective technique to draw consumers to your online platforms if it is done right. Constantly staying aware of the trends can be beneficial for any brand.
Switch2us while delivering the best SEO service in India to clients globally understands that good SEO performance includes many metrics, like traffic, back links, and social shares.
Here are the 10 SEO trends from our expert for you to try out in 2021:
1. Artificial Intelligence
Artificial intelligence (AI) is going to change the face of online content. Google’s AI algorithm RankBrain plays an important role in Google’s ranking factors for search engine results pages (SERPs) results.
So how will you optimize your SEO for RankBrain? The primary determinant could be to improve the user experience signals. Focus on the click-through rate and observe the time spent on the page by the user. Engage readers with useful and well-organized content.
2. Voice Search
With the development of Google Assistant, Apple’s Siri, and Amazon’s Alexa, voice search technology has come a long way. A lot of households today own a smart speaker.
People often abbreviate while they type but they speak in a complete sentence to their smart speakers or Google Assistant. Consider using long-tail keywords to optimize the voice search with phrases people use in everyday conversations.
3. Mobile-Friendly
Have you paid attention to the way your website looks on smart phones? If not then start improving the mobile version of the website.
You can also check your site on Google’s free mobile-friendly test. Make sure your page is user-friendly, the loading speed of the content; and if you are using the same meta robots tags on the desktop and mobile sites.
4. Content Creation based on Google EAT Principle
On Google content quality is critical for ranking! Follow the EAT principle: expertise, authoritativeness, and trustworthiness while planning online content. Also, include verified facts and statistics more often.
Ask yourself who is my target audience, what is the problem statement your brand solves for them and what kind of questions they have. Also, start concentrating on long-form content to obtain better search rankings. It must maintain quality in any case! Try to provide users with shareable information that keeps them interested.
5. Predictive Search
Google Discover claims to have more than 800 million users. When Google indexes your page, it will be included here. You don’t have to do anything extra as the algorithms will inspect the content quality and user interest. It could be based on the location history, browsing history, app usage, calendars, search history, and home and work locations.
6. Video for SEO Strategy
Videos get maximum reach and are an extremely popular form of content creation. Make the Video channel name and description SEO- friendly.
Don’t crowd too many keywords! Provide a user-friendly overview of the channel. For YouTube, you can use the platform’s auto complete feature to find keywords. There are recommendations based on the topic you type in the search box. This is great as you know what people want to see and interact with.
7. Image Optimization
People often search for images of products. In the future, we can use images to purchase products, get information, and more. It is better to optimized images on your website now. Use high-quality and related images. Customize the file name so that it’s relevant to the content on the page.
8. Intent Optimization
Switch2us as one of the best SEO agencies in India understands that primary and secondary keywords both are important to achieve a good ranking. Google is trying to recognize a user’s search intent; therefore both sets of keywords can enhance the SEO efforts.
Approach the semantic search by creating content to answer a question that your target audience would have. Optimize content for topic groups instead of focusing singularly on keywords. Add relevant data to increase the authenticity of an article or blog. Most importantly, write for people and not for the algorithm.
9. Local Search Listings
Most people use Google to find goods and services in their area. This is why there is so much focus on Local SEO. Create a Google My Business page and a strong backlink profile.
10. Data and Analytics Monitoring
Studying analytics can help you check which URLs are getting crawled, identify referral sources, check page loading times, indexing, redirects, response errors, bounce rates, and much more.
Switch2us, SEO Services Company from India has professionals who can handle all your digital needs and provide desired results.
You don’t need to tackle everything, our SEO services include rank tracking to competitive research, on-page SEO, technical SEO, link building, and more. We help our clients be on top with our best well-planned SEO service in India. Still, worrying over your SEO strategy? Don’t waste any more time, get in touch with us!
