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A Guide to Keyword research for SEO

  • SEO
  • November 23, 2021

Switch2us is an SEO company from India that provides Keyword research services to clients globally. It is included in the SEO (search engine optimization) of a site. In this phase, the team comes up with a comprehensive list of keywords they want the website to rank.

As an experienced SEO company in India, we can assure you that good keyword research is profitable. Keep reading to know about the crucial steps in the process of keyword research.

  1. Define Purpose

You might be excited to start the process all at once, but wait for a moment! Ask yourself-

Have you determined your goal?

What makes your product/service special?

Who exactly is your ideal audience/user?

What purpose does the website fulfill?

Find answers to these questions. With a clear picture of your own goals, it is easier for your SEO Company from India to build a keyword strategy.

  1. Create keywords list

Start with preparing a list of your keywords in a spreadsheet, such as Google Sheets or Excel. Think from the audience’s point of view! What is your ideal customer looking for? Which is the problem area your product/service solves? Start with a small niche/category and unique selling points.

  1. Research the keywords

With the physical list, you can move on to the next step! Google the keywords you have collected and check the suggested search results while you type. These are some of the common questions people asked Google! Check the related searches on the Google results page. Google Adwords Keyword Planner and other tools can help you find additional related keywords.

  1. Use long-tail keywords

Long-tail keywords are specific to a category/niche; therefore they can provide more results to you if used properly. There is less competition, and these can be used along with the popular “head” terms. For example, if your head term is [baby products], a long-tail keyword could be [popular chemical-free baby products on Amazon India].

  1. Analyze the competition

Switch2us is an Indian SEO company that prepares a keyword strategy keeping the competition in mind. With high competition, it is difficult to rank on competitive head terms. With little competition, you can rank higher on your head terms. Competition analysis is done by searching for your head keywords and going through website results.

  1. Solve your Customer’s Problem

Through SEO content, focus on solving your customers’ problem statement. Answer the questions they ask on your or competitions social pages. Learn about the search intent of queries by keeping a check of the top-ranking pages for them.

  1. Prepare a keyword strategy

Based on the information collected, determine a keyword strategy. The spreadsheet with key phrases, competition information, and the search intent of the target audience for those key phrases, will help you in the process.

  1. Time to take the Action

Create impressive landing pages to increase the traffic on your website. Build landing pages around the search terms, but don’t create all the pages at once, prepare a long-term plan. Update the website font, visuals, and content as per the keyword and SEO strategy.

With an expert SEO company from India, Switch2us brands produce attractive and useful content to bring high-quality traffic to their site. We are work simultaneously to keep the Keyword research up-to-date and draw out maximum results from the SEO efforts. Talk to our Digital Marketing experts today, book your first appointment!

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