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Best PPC Marketing Metrics to Keep an Eye on in 2021

  • SEO
  • November 26, 2021

One of the most significant advantages of PPC ads is the vast amount of information they supply. This is the key to gaining a deeper knowledge of your campaign, target audience, consumer happiness, success and failures, and more in order to fine-tune your next strategy!

Which PPC metrics are the best to utilize, and how do they help you optimize your campaigns, with so much information at your disposal and so many distinct PPC trends to consider?

The 8 Most Important PPC Metrics to Monitor

Metric 1: Clicks

The two most crucial metrics, especially if you want to increase brand awareness, are probably clicks and impressions. The first step in the sales process is to click on a paid advertisement, and the number of clicks you get is proportional to the amount of money you spend.

Identifying trends or fluctuations in the number of clicks indicates whether there are opportunities or issues. If clicks are increasing, you may want to consider increasing your keyword bid budget (something that can be done automatically with AI). If clicks aren’t coming in, your ad copy or keywords may be ineffective. Increasing your client satisfaction may also necessitate outside assistance.

However, you can also take help from the best PPC Advertising Agency to know more on PPC metrics.

Metric 2: Cost Per Click

They can provide you with vital trend information in the same way that clicks do. Because CPCs are determined by the competitiveness of your chosen keywords, if they rise, you should employ longer-tail keywords to generate more targeted traffic. To stay competitive, you can also increase your maximum bids on crucial keywords.

CPCs can also assist you in creating a budget. Consider your monthly sales objective (clicks x conversion rate = sales), as well as your average click cost and conversion rate (for which we have some excellent solutions).

Metric 3: Share Impression

The percentage of all potential impressions on your adverts is referred to as impression share. For example, if 1,000 people searched for your term, your ads were seen 700 times, giving you a 70% impression share.

Google also has two categories for lost impression share:

  • Loses due to budget
  • Loses due to ad rank

This data will tell you whether you should increase your budget, increase your bids, or improve your quality scores in order to acquire a better ad position.

Metric 4: Conversion rate

Conversions are a goal for some of the best PPC company in India, and trends play an essential role here as well. Seasonal changes in conversion rates can occur, as well as more particular changes in the industry. Improving your customer interactions might help you increase your conversion rate, but you may notice a drop from time to time.

Here are a few quick methods for looking into a drop in conversion rates:

  • Make sure your tracking code is up to date.
  • Make sure that all of the destination URLs are working.
  • Examine search terms to make sure your advertising aren’t showing up for irrelevant queries.
  • Check to see that the ad copy is up to date.
  • Make sure your keywords and advertising haven’t been rejected.
  • Make sure there are no inconsistencies between positive and negative keywords.
  • Make sure you’re optimizing your conversion rate on a regular basis.

However to know more on the conversion rate, get in touch with the best PPC company in India.

PPC Advertising Agency

Metric 5: Cost per Conversion

To figure out whether your Cost per Conversion is excellent or bad, you must first establish how much you are willing to pay for a sale. Consider your profit margins as well as the lifetime worth of a customer. Is it possible, for example, that your customers may need to repurchase your products every few months? Is your clientele expanding? If this is the case, a high Cost per Conversion may be justified. You should also think about your lead creation strategy and whether it needs to be updated.

Metric 6: Click-Through Rate (CTR)

This measure aids in consumer comprehension by revealing what works (and what doesn’t) with your target market. A low CTR, for example, indicates that you are targeting the wrong audience or that you are not speaking their language in a way that will persuade them to click.

These will fluctuate dramatically during the week and can be assessed at the keyword or ad level. To keep your sanity, these should be evaluated on a month-to-month basis rather than more frequently.

To know more on Click-Through rate, it’s best to get in touch with leading PPC Advertising Agency in India.

Metric 7: Quality Score

Keep in mind that the quality score is dependent on:

  • The CTR of your keyword in the past.
  • Your entire account.
  • The effectiveness of your landing page.
  • When compared to your ad text and the user’s search, the relevance of your keywords.

Your quality score is significant since Google considers it, as well as the keyword’s bid amount, when selecting where your ad should appear. A higher quality score can sometimes mean outbidding a competitor ad.

This is Google’s approach of guaranteeing that the most desirable ad positions aren’t reserved for the most wealthy. Rather, whatever offers the optimal experience for searchers determines everything. Your quality score improves if you hit the mark for a specific term and deliver a relevant, high-quality ad to the proper audience.

As the best PPC Company in India our recommendations for improving your quality score are as follows:

  • Make ad groupings that are well-organized.
  • Have landing pages that are keyword-rich and relevant to the product being advertised.
  • In the ad copy, use the keywords.
  • Make the value proposition very obvious and include a call to action (CTA).

Metric 8: Total Conversion Value 

Your Total Conversion Value is what you’ll use to compare campaigns, ad groups, and keywords. This can be useful for determining whether consumers shopping for specific products spend more than shoppers looking for different things. The total conversion value of each product indicates which is the best product to market because it generates more sales. This metric can also be useful if you’re considering a re-targeting strategy.

Wrapping it up!

So there you have it: some of the most important PPC KPIs to pay attention to. Data is your friend, and the effort you invest in learning about it will pay off in the form of more successful campaigns. This holds true for advertisements, social media video postings, and any other online content you produce. Best wishes!

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