For any business keen on experiencing a smooth run in the current tech-driven world, it is paramount to establish a strong online platform. SWITCH2US realized this at the onset and consulted with a professional SEM Services Provider, whereby we wanted to boost our online sales. This decision was a key turning point because web sales increased by fifty percent after its implementation. This detailed case analysis will give an understanding of the strategies and outcomes of going for a professional SEM provider.
Understanding the Need for SEM Services
SEM stands for Search Engine Marketing, and it is a process of promoting a business’ website through paid advertising meant to enhance its standings on the search engine results list. While SEO relates to the optimization for organic search, SEM employs the paid-for-advertising model to lock onto the definite keywords hence bringing traffic immediately to the website. The service of acquiring an SEM Services Provider was business-critical to ensure that it tackled all the problems right regarding paid search advertising.
The Challenges Faced
Before partnering with the SEM provider, we faced several challenges:
Limited Online Visibility: We had a very good website design although people could only find our company online in a very limited way.
High Competition: One of the main challenges was the rivalry with the existing brands that had better financial capabilities for advertising
Inefficient Ad Spend: Prior tries at managing SEM internally led to wasteful advertising investment that offered very low quotas of ROI.
The Strategy Implemented
The professional SEM Services Provider developed a comprehensive strategy tailored to our specific needs:
Keyword Research and Selection
The first procedure that was conducted was keyword analysis. In particular, the provider was able to target the most effective keywords related to our sphere of activity, thus, directing the advertisements to the appropriate audience. This involved pairing the common terms which are the short-tail keywords with the more specific and unique terms the long-tail keywords.
Ad Creation and Optimization
Formulating good ad copies was essential to capture the attention of the target consumers. Because the ad texts created are witty and convincing, the SEM Services Provider added the said keywords into the copies. Comparisons are made regularly to decide on the best advertisement variations to use in the A/B testing process to keep on improving.
Targeting and Bid Management
Targeting was another important strategy that needed to be done effectively to increase the return on investment. The provider not only paid attention to the information targeting such as geographical targeting, demographic targeting, and device targeting but also used the most suitable targeting. Also, they coordinated bids in a way that created proper positioning as a competitor without having to overprice themselves.
Landing Page Optimization
Even getting people to visit our website was not enough we also needed to get them to place an order with us. It was equally important to make sure the visitors that came to the site ended up being customers. Specifically, the SEM Services Provider worked on my previous landing pages so that more of the visitor community interacts with the site and converts. This included optimizing the loading speed, making them responsive to mobile users, and having proper CTAs.
The Results Achieved
It is worth the emergence that the changes with partnering with the SEM started to occur in the company virtually immediately. Here are the key results:
Increased Traffic: As for website traffic, it increased by a forty percent overall increase in unique visitors.
Higher Conversion Rates: Qualified traffic ensured that the landing pages were more optimized resulting in an enhanced conversion rate of 30 percent.
Enhanced ROI: Optimal ad money spending led to a 25% decline in total CPA.
Boosted Online Sales: Of all, it can be noted that online sales significantly increased by 50% as compared to our projections.
Conclusion
Engaging the services of a competent SEM Services Provider was one of the best decisions ever made by SWITCH2US. I found that the SEM provider adds value to the organization’s online presence through his/her expertise and implementation of a proper strategic method as it helped increase our sales by 50%. Due to the rising popularity of internet marketing, occupying a sound SEM breaks the business into a whole new level of success.
In SWITCH2US, we highly appreciate the significance of SEM and are always in the pursuit of growth by applying the best practices. This SEM service case study, reveals how professional services can drastically affect the fortunes of a venture within cyberspace.
