In your marketing strategy, Google Ads is the most important part if you are running an online business. Although it is an important part, it can still disrupt your advertising efforts which can affect your revenue when your Google Ads account is banned. You don't need to worry if this has also happened to your account; there are simple solutions available. Let's examine the typical causes of Google Ads account suspensions and offer ways to resolve them.
Common Reasons for Google Ads Account Suspensions
Before diving into solutions, it's essential to understand why Google might ban your account. Here are some common reasons:
1. Policy Violations: Google Ads has strict guidelines for the content and conduct of its ads. Suspended accounts can be the result of violations such as prohibited advertisements, false claims, and inappropriate postings.
2. Payment Issues: Payment problems, such as using a fraudulent payment method or failing to pay for advertising services, can result in a ban. Ensuring that your payment information is accurate and up-to-date is crucial.
3. Repeated Violations: Even after warnings and fines, persistent non-compliance with Google Ads policies may result in a permanent ban. Any problems must be resolved fully and quickly.
4. Account Hijacking: If Google detects unusual activity or believes your account has been compromised, it may suspend the account to prevent further unauthorized activity.
Solutions to Fix a Banned Google Ads Account
Here’s a step-by-step guide to help you resolve the suspension and get your Google Ads account back on track.
1. Understand the Suspension Reason: Before you take any step, it is important that you understand the reason where you went wrong. Try to determine the exact reason for your account suspension. Google usually sends out a report detailing the problem. Analyze it.
2. Check the Google Ads Guide: Learn about Google Ads policies so you can see where you might have gone wrong. Content policies, restricted practices, and editorial guidelines need to be reviewed. You can use this knowledge to make important changes to your website and ads.
3. Address Policy Violations: After you have identified the issues or the violations that caused your account to ban, it's time that you take corrective actions. These corrective actions include making changes to your website which are necessary, changing or removing the content which is found inappropriate, or giving accurate information of your products and services.
4. Update Your Payment Information: Review your payment terms or payment method if you stopped due to payment problems. Contact your bank or payment processor as necessary to resolve outstanding payment problems.
5. Protect Your Account: Enhance account security to prevent account hijacking. To ensure that only authorized users can access your account, make sure you have enabled two-factor authentication or changed your account password. Also scan your system for malware to prevent future attacks.
6. Submit an Appeal: After addressing the issues, you can submit an appeal to Google Ads Support. Here’s how to do it:
- Access the Appeal Form: Go to the Google Ads Help Center and search for account suspension appeals.
- Provide Details: Clearly state the steps you took to resolve the problems. Be honest and provide any supporting materials you have, such as an updated planning page or screenshots.
- Submit the Appeal: After completing the form, submit it for review.
Google’s support team will review your appeal and notify you of their decision. This process can take a few days, so be patient.
7. Monitor Your Account: If your appeal is successful and your account is reinstated, continue to monitor it closely. To prevent suspensions in the future, make sure you continue to abide by Google Ads policies. Review your campaigns and settings on a regular basis to identify possible problems early.
8. Seek Professional Help: If you’re struggling to resolve the suspension on your own, consider seeking professional help. Switch2us can provide professional advice and specializes in managing Google Ads accounts. They can help you identify problems, guarantee compliance, and handle appeals.
Conclusion
Having your Google Ads account banned is a challenging experience, but it's not the end of the road. By understanding the reasons for suspension and taking proactive steps to address them, you can restore your account and continue leveraging the power of Google Ads. Always strive to maintain compliance with Google’s policies and consider professional assistance if needed. With the right approach, you can overcome this hurdle and get your advertising efforts back on track.
