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The Ultimate Guide to Local SEO

  • SEO
  • November 24, 2021

Did you know that 46% of all searches on Google are local? It means that you should start concentrating on local SEO to grab opportunity every time a local searches for your products or services online.

Local SEO increases the online visibility of companies. It’s similar to SEO with an added geographical part. If you have a physical location for your customers to visit why not attract people through Google or other Search Engine Results. This practice can increase your organic local traffic.

Switch2us is an SEO company from India that helps clients globally to improve their SERP rankings and get the desired results through a strategized online presence.

Here is a step-by-step guide to improving local SEO by our industry experts:

1. Create a contact page

People want to get detailed information about your business before making a decision. Make sure to include these on your contact page-

  • Name
  • Address
  • Phone Numbers
  • Email
  • Social Media Handles

Don’t forget to mention your store/office (if any) locations with the complete name, address, and phone number of each one in the footer section on your website.

Have clickable & highlighted phone numbers on mobile devices.

2. Have clickable & highlighted phone numbers on mobile devices.

About 76% of local searches end in a phone call, so you might take advantage of this information. If customers/clients are confused about your company, they can contact you in an instant by clicking on the phone number.

Even after writing down numbers from the website, we can forget to make the call! What if someone visits the website on a mobile device and wants to call you? They might get irritated if it is required to switch between apps to type in or copy the number manually. Imagine just as they click on the phone number, you are connected to your potential customer!

Here is a post on Google to help you make a phone number clickable on your website.

3. Add a map to your website.

SEO tips by industry experts always include adding a map for your stores on the website. It makes it so much easier to find you!

People are constantly searching for the location of local restaurants, hospitals, shops, recreational centers and so much more. It would be silly not to include the location of a business on Google Maps.

4. Add testimonials on your website.

Word of mouth is a powerful marketing tactic! Including testimonials can generate trust, and convince people to interact with your business.

This Local SEO Guide would certainly urge you to include different types of reviews on your website. Display testimonials from local customers to add a punch to your SEO efforts.

Add testimonials on your website.

5. Make a Google My Business profile

Make your profile on Google My Business to maintain your presence on Google’s search engine. You can also keep an eye on local listings like TripAdvisor and Yelp for the reviews.

6. Work on the Social Profiles

Social media platforms are an excellent way to step into the heart of the youth. Start by creating your profiles on the social media channels related to your target demographic. Make sure the details are identical on all the platforms. Have a look at your competitors or industry leaders’ feed and the type of content. Make a social media strategy and start posting regularly.

You gain wider visibility to the potential customers. And it gives search engines more information about your business, which in turn boosts your ranking.

7. Create Local Content

Blogging is vital for SEO! While writing these posts, make sure to add local city and neighbourhood names wherever you can. Using terms that locals use can be beneficial for Local SEO. Write about local events to provide useful information to your audience. Include interview pieces from local experts or popular personalities to attract readers. Try to create posts around your consumers’ need rather than singing your own praise in every post.

8. Get more customer reviews

Poor ratings can deflect your potential customers. And a lack of ratings will generate confusion about your brand. For local businesses, it is a boon to have good online reviews to stand out among the competitors.

Creating channels for communication either in terms of reviews or feedback gives life and authenticity to your brand name. Try to handle negative reviews in a polite manner.

Have you created a shareable Google review link? Learn how to create one here:

Are you struggling to climb the SERPs especially as a small business with limited resources? Switch2us is among the best SEO companies in India that can help you to bring success to your business. We can optimize your website, produce great local content, and help to earn genuine reviews. Get in touch with us today!

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