SEO in The United Arab Emirates

The United Arab Emirates (UAE) is a rapidly growing market that is a fantastic opportunity for businesses looking to broaden their product offerings and target demographic. However, SEO for the UAE market should be a component of your content localization strategy to optimize your content for local searches.

In this blog, I'll go over some things to think about when planning your SEO strategy for the UAE market.

Domain Structure of a Website

The goals of your multilingual website will determine the domain structure you use. You might use a country code top-level domain (ccTLD) if your website is aimed at Arabic-speaking customers in the UAE. Ae; This will assist Google in prioritizing your website in Arabic searches. My previous blog may find additional information on when to utilize each of the domain types for multilingual websites.

Arabic SEO services for the UAE Market

Although there are more English speakers in the UAE than ever before, most search queries are conducted in Arabic. Optimizing your key terms and content for Arabic is vital because, even though there are more English speakers in the UAE than ever before, most search queries are conducted in Arabic. In Dubai, Google is the most popular search engine, and it should be utilized to do keyword research to find the most relevant keywords for your Arabic-speaking audience.

Cities that are geotargeted

Geotargeting certain cities will help to increase the visibility of your website. Despite the difficulty, you can create unique content and title pages for each town, describing why your service for this city is different from others; This can be accomplished by hosting your website in the United Arab Emirates, or at the very least in the Gulf region, if possible.


Because the UAE has the highest smartphone adoption rate in the MENA area, make sure your content is mobile-friendly. Because mobile devices account for more than two-thirds of all website traffic, having a mobile-responsive website is essential.

The Internet and Social Media

The UAE has the most significant adoption rate in the MENA region, with 9.73 million active users, indicating that social media platforms are a powerful medium. Using social media to optimize and share your material will increase your reach and relatability and broaden your Emirati audience. According to Global Media Insight, Emiratis spend 2.56 hours each day on social media.


The following are the top five social media sites in the UAE:

  • 8.65 million views on YouTube
  • Facebook has 7.77 million users.
  • Instagram has 6.68 million users.
  • 5.21 million people use Twitter.
  • LinkedIn has 4.42 million users.

Designing A Website

When developing Arabic content, you should internationalize your website capabilities and design to accommodate encoding, directional, and navigational changes. Because Arabic utilizes different characters and is written right-to-left, your website will need to be modified to match these variances.

Our Services

Digital marketing

When you choose Switch2us as your digital marketing business in UAE, you decide to engage in robust digital marketing services. We know everything there is to know about the digital world. We combine our skills and experience with research, data insights, and in-depth knowledge of your industry; This provides us with the knowledge we need to engage your audience through compelling storytelling effectively.

Social media marketing

Engaging, enticing, and empowering

With Social Media Marketing, you can build trust, grow a community, and inspire, educate, and entertain people. We are a Dubai-based social media digital marketing agency that understands the power of social media. We use the right platforms consistently and carefully, from improving customer service through Community Management to enticing new leads through Social Media Ads. We understand your issues and opportunities so that we can effectively use social media in the context of current trends and your objectives.

Search Engine marketing

As the leading digital marketing business in Dubai, UAE, we improve your search ranks and optimize your online presence through search engine marketing (SEO). We work with the metrics, digging into the data your business needs to improve your exposure, traffic, and conversions. Our dedication ensures that you obtain a comprehensive and integrated approach to using Search Engine Optimization (SEO) as a business-building tool.

Google Ads (PPC)

That is truly effective

You'll need a Dubai PPC digital marketing business that knows how to combine PPC and SEO; This is technical wizardry fueled by knowledge and expertise. Based on your data and our experience, we're constantly refining and optimizing your Google Ads. We combine our technical expertise with your goals and budget to make sure you get the most bang for your money.

Content marketing

Compel, engage, and position


The king is content, but there are many competitors for the throne. Let's compete and make your material work marvels in creativity and strategy. While climbing the ranks, content is an excellent approach to show off your authority and knowledge. It moves your customer through the sales funnel and strengthens their bond with you. It results in sales. In the end, it's your company that becomes the go-to spot.



Developing an SEO strategy for the UAE will help local audiences quickly find the Arabic content that you invested time and resources localizing. Your domain structure, keyword phrases, mobile-friendliness, web design, and social media presence are all to consider while optimizing your website.