Which is the most popular search engine in the world?
Of course, it is Google! It also provides a platform to run Google Ads. It is because of its wider reach and usage among the audience.
Now, what are Google Ads?
Google Ads is a paid advertising platform under the marketing umbrella known as pay-per-click (PPC). The advertiser pays per click or per impression (CPM) on an ad. PPC packages are provided by SEO companies like Switch2us to help you create and manage these ads. It drives the desired customers to the required destination and increases engagement on your website.
With an 8% Click-through rate, 180 million impressions, 43 % of customers buying through ads, Google ads have proved their worth.
SEO optimization companies in India work on Google, as it receives over 5 billion search queries answered with advertisement and organic results.
Ad Rank and the quality score depend on the relevance of the researched keywords, the delivery, and the user’s experience. Choose the right location for your ads. There is always scope for improvement! Monitor ads and their performance to select the suitable options for the next ad.
Search ads allow your ads to appear where most of the users look – on Google. Display ads allow your content to appear on viewers’ page, and PPC plays a crucial role. Video ad campaigns are the ones that run on YouTube videos. Google allows displaying app promotions using ads. Shopping ads are about products appearing on the viewer’s device.
Bidding System is where the platform sets the bid based on your competitors, or you can set your own, according to your ad group, reducing the expense. You can set CPA and only pay when there are conversions.
PPC services provided by professionals in India like Switch2us can perform better and have higher conversion rates. Though all the information mentioned above can help to start a campaign. If you are looking to onboard a skilled team for digital requirements, visit https://www.switch2us.com/.